From a visitor's point of view, a good web site is one that...

* ...is usable
* ...has something he/she wants
* ...doesn't waste his/her time and
* ...isn't irritating.

that's what I kept in mind when developing this website, i wanted to keep it simple and clean but easy to navigate so the user would not get frustrated and move away from the site.
In the end went for a basis logo on white background to mirror the dark picture on the side of it, i also deiced to go for the red style navigation buttons which discovered worked best through my research and development.